About

Hi there, and welcome to JJJOZ! I’m JJ, a professional Korean designer with over 10 years of experience in the fashion industry, trend forecasting, and Korean cultural expertise. After working in Seoul’s dynamic fashion scene and expanding my career through London, I’m now based in Berlin where I continue to analyze and share authentic Korean trends with a global perspective.

This blog serves as your comprehensive resource for everything Korean, expertly curated through my professional lens and personal experiences:

Korean Skincare & K-Beauty Essentials: Discover the secrets behind the famous 10-step Korean skincare routine, honest reviews of bestselling Korean beauty products, and the latest K-beauty innovations transforming the global beauty industry.

👗 K-Fashion Trends & Style Guides: Get insider knowledge on Seoul street fashion, seasonal Korean fashion trends, and styling tips directly from my experience as a Korean fashion brand director.

📺 K-Drama Reviews & Fashion Analysis: Explore popular Korean dramas, fashion breakdowns of iconic K-drama outfits, and how these influential shows are shaping global entertainment and style.

🍜 Authentic Korean Food & Recipes: Learn to prepare traditional Korean dishes, discover modern Korean fusion cuisine, and understand the cultural significance behind popular Korean foods from bibimbap to Korean fried chicken.

🧳 Korea Travel Tips & Destination Guides: Plan your perfect trip to Korea with detailed Seoul neighborhood guides, seasonal travel recommendations, shopping districts, and lesser-known destinations beyond the typical tourist spots.

🇰🇷 Korean Cultural Insights: Immerse yourself in Korean traditions, holidays, etiquette tips, language basics, and lifestyle trends that showcase the authentic Korean experience.

My unique position as a Korean professional with international experience allows me to bridge Eastern and Western perspectives on Korean culture. Whether you’re planning your first trip to Seoul, looking to perfect your Korean skincare routine, wanting to recreate Korean recipes at home, or simply fascinated by the Korean Wave (Hallyu), this blog provides expert guidance and authentic insights.

I’d love to connect with fellow K-culture enthusiasts! Comment on posts, share your Korean product recommendations, ask questions about your upcoming Korea trip, or request specific Korean beauty, fashion, or food topics you’d like me to cover.

Thank you for visiting JJJOZ BLOG – your trusted source for all things Korean beauty, fashion, food, and culture. Subscribe now to stay updated on the latest Korean trends and insights!

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